The literal meaning of SEIKO is precision. Being Japanese in origin, Seiko also indicates reliability, something that is well communicated by the brand when it comes to serving the purpose. The general perception of customers only confirms this further as precision and reliability are always expected from a Seiko watch.

No one can deny the classic status of watches, neither the necessity of this classic can be denied. The combination of functionality and style is characterized in its best form by watches, making them important on a traditional front as well as with respect to style. All of these elements, namely style, tradition and functionality, are delivered by Seiko as a watch brand. In fact, the general association with Seiko, over the years, has turned out to be quality and reliability when you try to build one.

Not just in the past, Seiko is a force to reckon in the present as well when one thinks of the top players in the watch industry. Functionality and technical excellence were the two points of focus for Seiko in the past as opposed to style. This focus enabled the brand to get mastery in terms of movement innovation. It is this factor that is behind the popularity of Seiko for its precision, which in turn, assures its reliability.

Seiko started with wall clocks in 1881, and then made pocket watches. It started making wristwatches in 1913, and since then, there has been no looking back. Seiko has been making vast improvements in its technology, and has been making great designs over the years. The long history of Seiko makes the brand a heritage, and a tradition.

Seiko makes watches with innovative technology, and unique design for both men, and women. Over the years, Seiko has been the first one to do many innovations in watch making. In 1969, Seiko was responsible for making the first quartz watch of the world. Later on in 1973, Seiko made the first LCD quartz watch, which was capable of displaying six digits.

It was in the year 1982 that Seiko officially held the honour of being the brand that made the first TV watch of the world. The further evidence of its technology superiority came forth two years later in 1984, when it manufactured a watch possessing computerized functioning capability. Having a reputation for innovation in technology and other aspects, Seiko took another paradigm shift and made a watch exclusively for space walks in the year 2008. All of these achievements solidify the status of Seiko, not just as a successful brand but also a heritage and tradition when it comes to watches.

Recently Seiko has collaborated with the Honda F1 team. Seiko was not only the official team watch partner for the 2006, and 2007 seasons, but it also made special watches with motor racing themes for men as well as women. Some models of these limited edition watches also had the autograph of the F1 team on the back. This has taken the Seiko Sportura watches to a new level, and has offered an extensive marketing platform for the brand.

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